NOVAWISE Inc. is a privately held corporation based in Halifax, Canada. Formed in 2010 by former executives in the pharmaceutical and enterprise software industries, the NOVAWISE mission is to provide our pharmaceutical industry customers with technology that enables enhanced insight in a manner that dramatically improves the ability to adhere to stringent compliance policies and regulations. We represent the fresh perspective on pharma sales force effectiveness that is so urgently needed during this time of upheaval within the industry. Our tools supplement and enhance existing CRM platforms, delivering added value quickly and efficiently.

NOVAWISE is proud of our strategic partnership with ThoughtWorks Inc., a global leader in enterprise software design, development and implementation. We also pride ourselves on our innovative approach to employee satisfaction — creating a great place to work results in better results for our customers.

NOVAWISE is led by experienced professionals who have been recognized for leadership in their fields.

David L. MacKinnon
David MacKinnon, our Chief Executive Officer, worked in increasingly senior managerial positions during his 25 years in the Pharmaceutical and Biotech industry. Today, Dave is keenly aware of the needs of the pharmaceutical industry as it evolves from the era of the blockbuster medication to one of collaboration and partnership inside an integrated health care sector.

C. Stephen Macdonald
Steve Macdonald, our Chief Technology Officer, has successfully designed and implemented CRM and related systems for more than 20 years. Extensive real-world project experience in the Fortune 100 along with solid executive skills developed over the past 6 years as a CTO, Steve fully understands the risks and rewards of innovative technology deployment.