Can Plant-Based Really be High-Tech?
September 14, 2020
by Lou Shuman, DMD, CAGS and Thais Carter of Cellerant Consulting Group
In Combining Botanical Foam with the Latest in LED Innovation, PhotoDynamic is Poised to Revolutionize Home-Based Oral Hygiene for Ortho Patients
Moving from research and development to an operationalized business is a milestone for any company but in the case of PhotoDynamic – a small, Halifax, NS-based firm – bringing its Phyto-Light device and foam to the dental industry isn’t just an institutional milestone. It is groundbreaking for every orthodontist or GP who has dealt with white spot lesions or periodontal damage from the poor home hygiene of orthodontic patients, and a potential game-changer (and I don’t use that word lightly) for the 20% of the population in Canada and the US considered “high plaque formers.”
In the midst of rebooting a clinical trial stalled by COVID-19 earlier this year, we caught up with PhotoDynamic CEO Martin Greenwood to discuss the characteristics that set this product apart and merit a financial investment by the American Association of Orthodontists – the first in the Association’s history.
