The Wild Blueberry Solutions Challenge is a competition among Nova Scotia companies to develop innovative value-added products and packaging solutions and this year’s winner is Clever Fruit Products in Lunenburg.
They specialize in boosting the nutritional value of the already relatively nutritious wild blueberries of Nova Scotia.
The company uses fermentation to increase the nutritional strength of fruits such as wild blueberries. Its blueberries are sold as high-quality ingredients to manufacturers of foods and food supplements that have medicinal benefits, including potential improvement in cholesterol health.
In recognition of their advancements, they have been awarded $126,000, to be used to help grow sales, pursue new export markets and develop new products.
“We are excited to have won the Wild Blueberry Solutions Challenge and look forward to working more closely with the Wild Blueberry Producers’ Association to bring our natural, premium fermented health products to market,” said owner of Clever Fruit, Liam Tayler. “This investment is key to completing the next stage of scientific research and the launch of our natural product line’s initial offering, which has already generated global interest.”
Wild blueberries are Nova Scotia’s largest agriculture export at $104.4 million in 2018