Truro's GoodLeaf Farms launches vertically farmed microgreens at select Atlantic Superstore locations

New indoor vertical farming technology from Nova Scotia promises fresher, local produce year-round, going from seed to plate in just over a week. Truro NS/Toronto ON (July 31, 2017) – GoodLeaf Farms (GoodLeaf) of Truro, Nova Scotia is pleased to announce its locally-grown microgreen products will be available year-round in select Atlantic Superstores stores across the Maritimes – even during the harshest winter months. Using technology created by its parent company TruLeaf Sustainable Agriculture Ltd., GoodLeaf is pioneering a new, indoor, vertical farming system that uses LED lights and reclaimed rainwater to grow ultra-fresh produce in as little as one week, without the use of pesticides. Built with the highest degree of sustainability in mind, the process uses up to 90% less water than traditional farming methods and can be harvested, packaged and available for sale on store shelves within a day. “We know our customers are looking for exceptional produce, grown locally wherever possible, which is why we are such huge supporters of local and regional suppliers,” said Mark Boudreau, Director, Corporate Affairs, Loblaw Companies Ltd. “Having fresh local vegetables year round in the Maritimes would have been impossible a decade ago. We’re excited about today’s launch, and proud of our role working with TruLeaf over the past few years to bring this innovative farming technology to our Atlantic Superstore customers.” GoodLeaf Farms has been embraced by local wholesalers and restaurants who were drawn to the incomparable quality, consistency and freshness of GoodLeaf products. Today’s announcement at Atlantic Superstore, however, marks the first consumer launch with Loblaw in the Maritimes. “We are thrilled to be bringing a new era of freshness to Atlantic Canadian consumers,” said Gregg Curwin, President & CEO, GoodLeaf Farms. “We grow our produce in tightly-controlled environments to the very highest standards in the industry. It’s a difference you can truly taste – our products are bursting with flavour and nutrition. And by dramatically reducing the time and energy needed to grow produce, it really is a new way to eat responsibly.” About GoodLeaf GoodLeaf Farms is the exclusive Canadian licensee of the TruLeaf Smart Plant System® – a revolutionary indoor farming system that enables it to grow fresh produce year-round, even in the harshest winter months. As a pioneer in indoor, vertical farming, GoodLeaf has become a favourite among restaurants and wholesalers who have grown to depend on GoodLeaf for fast, fresh and local produce that meets the highest standards for quality and taste. For more information on GoodLeaf Farms, please visit www.goodleaffarms.com. For more information, please contact: GoodLeaf Farms Greg Veinott, Manager of Research and Commercialisation Ph: 902-843-5160 Email: [email protected] Loblaw Companies Ltd. Mark Boudreau Ph: (902) 802-8687 Email: [email protected]]]>