Leading Health and Life Sciences in Nova Scotia
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HALIFAX, NS–(Marketwired – April 12, 2016) – Halifax-based STI Technologies Limited is proud to announce two-time Olympic gold medalist Catriona Le May Doan as their innoviCares ambassador.
Catriona was the world’s fastest woman on ice and the first Canadian to defend a gold medal at any Olympic games. Today, she shares her keys to success both on and off the ice with Canadians across the country.
To become an Olympic gold medalist, Catriona says athletes must choose a routine and training program that best suits their body type and personality. “Everyone is different and something that helps one athlete succeed doesn’t necessarily work for someone else,” says Catriona.
“You really have to explore your options and when you find a program that works for you, it’s important to stick with it — consistency is a major key to success.”
After years of pushing herself to the limit to achieve her goal, Catriona, like many athletes, now suffers from arthritis and chronic pain in her feet and lower back.
“Pain is an unfortunate symptom of high-level competition, but it certainly doesn’t have to control your life,” says Catriona. “My doctor and I chose the treatment that works best for me and I believe every Canadian should have access to a treatment plan that works best for them, regardless of cost or the drug coverage someone has.”
Today, one in every 30 Canadians — like Catriona — uses their free innoviCares card to help them save money on select, brand-name prescriptions at their local pharmacy.
There are more than 100 brands available through the innoviCares card, which is accepted at over 98 per cent of Canadian pharmacies.
“We started innoviCares with the goal of empowering Canadians to take control of their health and we’re thrilled to be helping more than 1.5 million patients access the medications prescribed by their physician,” says Tim Gillis, CEO of STI Technologies Limited. “With more than 100 brands available through innoviCares, now is the time to tell all Canadians about innoviCares.”
InnoviCares will continue to add new medications and other healthcare products to its extensive list in 2016, further supporting Canadians’ choices in managing their health.
About Catriona Le May Doan
Olympic Champion Speed Skater | Olympic Broadcaster

In any endeavour, crossing the finish line first — and repeatedly — takes incredible determination, dedication and talent. Catriona Le May Doan knows all about it. Canada’s Athlete of the year in 2002, Catriona Le May Doan is the speed skater whose world record-setting wins captivated and inspired millions of Canadians. The fastest woman on ice and the Canadian flag bearer at the 2002 Olympic Winter Games opening ceremonies, she won the gold medal in the 500 metre event at those very games, defending her 1998 Olympic 500m gold and became the first Canadian to defend a gold medal at any Olympic Games. She has broken the world record for the event 8 times, and at the 2002 games, set the Olympic record time of 37.30 seconds. She is also a 5-time World Champion. Although she has retired from the world of competitive speed skating, she is still a central figure in the sport. She served as the primary colour commentator for the CTV television broadcast of long track speed skating at the 2010 Vancouver Olympic Winter Games which earned her a Gemini for Best Sports Analyst. Catriona was co-host for CTV’s Olympic Morning at the London 2012 Summer Olympic Games. In 2016 Catriona joined Sport Calgary as the new Senior Director of Community Engagement and Marketing. In her role, Catriona will be a champion of amateur sport in Calgary, building connections with over 400 community sport organizations, and helping support and advocate for the 400,000 active amateur athletes. Le May Doan is not only a champion of sport but a talented motivational speaker as well. Articulate, engaging and fluently bilingual, she connects with audiences by discussing how to achieve personal excellence and motivating people to realize their full potential. Her achievements have landed her in the Canadian Sports Hall of Fame, the Canadian Olympic Committee Sports Hall of Fame, and was appointed an Officer of the Order of Canada. Whenever she speaks, she conveys in a clear and compelling way why she is — and always will be — a champion.
About innoviCares
InnoviCares is Canada’s largest free prescription savings card, covering more than 100 brand-name medications and healthcare products from 23 Canadian pharmaceutical manufacturers.
The innoviCares card works like any drug insurance card at the pharmacy, instantly paying a portion of the cost of participating products. Funded by participating pharmaceutical manufacturers, innoviCares is easy to use and available to all Canadians at no cost.
InnoviCares delivers choice, is easy to use, and supports Canadians to achieve better health outcomes. We’re empowering Canadians to take control of their health.
More information: https://www.innovicares.ca/en
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  • Media requests may be directed to:
    Ashley MacInnis
    Communications Specialist
    STI Technologies Limited
    [email protected]

    Nick Ritcey
    NATIONAL Public Relations
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